AOC Awarded as GOLD BRAND in the Philippines for 2009

[2009-Dec-18]

AOC, the Philippines' leader in the LCD monitor market, has been awarded the prestigious GOLD BRAND for 2009-2012.

The Gold Brand Award is a testament to the strength of the AOC brand in the Philippines. A recent survey shows that the AOC brand name registers top-of-mind awareness among customers, who see the AOC LCD Monitor brand as trustworthy, reliable and affordable.

“We take it upon ourselves to continually live up to customer expectations, by delivering the best quality displays at competitive prices, and constantly providing the latest technology to stay ahead of the curve,” said Ms. Ula Ladrillo, AOC Product Manager. “The Gold Brand recognizes AOC’s tireless efforts to provide the best quality display, especially in these critical times when quality and affordability are essential concerns for everyone.”
The Gold Brands Council process in awarding a brand is as follows:

• The Gold Brands Special Projects Committee submits a list of brands for each product category.
• The top-of-mind brands among consumers are submitted to a Gold Brands Council of industry experts for their qualitative assessment.
• The Council, composed of luminaries from the branding, marketing and advertising field, grades the brands according to specific criteria: market dominance, brand image appeal, trust and market acceptance.
• Brands with a grade of 7 and above are approved by the Gold Brands marketing office to join Gold Brands Philippines Volume 1 edition.